Script Sample

TELEMARKETING SCRIPT

Hi Mr/Ms [CONTACT NAME]. My name is [YOUR NAME] and I’m calling from [COMPANY]. How are you this morning/afternoon?

Mr/Ms [CONTACT NAME] I’m calling you for a very precise reason. Here at [COMPANY] we have developed [PRODUCT/SERVICE] specifically designed to [DESCRIBE]. I just want to know if you have considered or would consider acquiring/using [PRODUCT/SERVICE].

YESGo to 20

NOGo to 25

Description -20-

Okay, let me just briefly explain to you how our [PRODUCT/SERVICE NAME] will help you to:

Benefit 1

Benefit 2

Benefit 3

Are you interested in having more details?

YESGo to 30

NOGo to 25

Objections -25-

May I know why you are not interested?

High Price

Go to 20

Satisfy with the product in place / Don’t want to change provider

Do you know what [CURRENT PRODUCT/SERVICE PROVIDER] your company deal with?

NO, Dead EndGo to 70

NO, CommentsGo to 20

NO, Already haveGo to 40

Not the right person

Go to 65

Interest -30-

Fantastic! I will have your assigned Sales Rep calling you to give you further information on [how to arrange a meeting/where to buy].

Go to 70

Competition -40-

Our expertise in [PRODUCT/SERVICE] provided us with the knowledge to develop a solution specially designed [DESCRIBE]. No other company on the market can offer you so many benefits at such an affordable price.

Are you interested in having more details?

YESGo to 30

NOGo to 70

Reference -65-

Would you please tell me who is the person in charge of taking such decisions?

Go to 70

Closing -70-

Thank you for you time Mr./Ms [CONTACT NAME] and have a nice day.

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